Abtshof Magdeburg wins the MarketingHIGHLIGHT Saxony-Anhalt 2013
Magdeburg, October 15, 2013 - On Thursday, October 10, 2013, our company won the Marketing HIGHLIGHT Saxony-Anhalt for the second time. The award was given for the “successful further development of the Absinth 66 brand”.
As the market leader in absinthe in Germany, we were able to further expand our market position despite an increasingly difficult environment. In addition, the Absinth 66 brand was consistently developed and successfully relaunched.
In 2004 we were awarded the prize for the successful product placement of “Absinth 66”. This year's award was associated with a media package with a total value of € 10,000.